Hands-On Search Engine Optimization (SEO) Simplified
SEO is simply a technique to allow people to reach your website easily through chosen keywords identified with your business. It is no rocket science and YOU can pick up the practical knowledge and skill-sets within a day and perfect it through practices.
What Is Search Engine Optimization (SEO) and Why You Should Learn It
First page websites get 91.5% of Google traffic; in fact the number 1 position gets you 32.5% of search traffic. When you have a website, you want visitors consuming your contents, and generate sales. Optimizing your website for SEO drives tremendous free organic traffic.
Having implemented SEO for your website whether you are running an e-commerce store or your website provides valuable information on your products and solutions is like having a FREE salesperson who works for you 24×7, 365 days a year.
SEO has always been taught by Internet Entrepreneur College as part of the IEAP course as it is a crucial element of the overall internet marketing strategy. Now, we have launched a standalone 1-day Hands-On Search Engine Optimization (SEO) Simplified course which is SkillsFuture credit claimable.
Hands-On SEO Simplified
The 1-day Hands-on Search Engine Optimization (SEO) Simplified course is a practice oriented course to enable students to understand how search engines like Google work, and learn the techniques and best practices to optimize their websites so that they can rank on page one of Google for chosen keywords.
The course covers a comprehensive syllabus: how search engines work, ranking factors, keyword research, keywords concepts like search volume, keyword competition level and search trends, as well as how to submit sitemap to Google Webmaster, detailed implementation steps to carry out on-site SEO and off-site SEO. Finally, as a course summary, students will be taught how to conduct SEO audit of websites.
Students need to bring along a laptop computer for the course, broadband connection is available at the venue.
At the end of the course, trainees are able to:
– Use WordPress CMS to design simple websites and to optimize websites for SEO
– Know how to create and submit html sitemap to Google Webmaster so that websites can be indexed
– Know how to carry out keyword research specific to the trainee’s industry
– Know how to do On-Site SEO
– Know how to do Off-Site SEO and link buildings
– Know how to keep updated with SEO algorithm changes and be introduced to new developments like Google Accelerated Mobile Pages (AMP) project