Meta Description Character Limit

For the longest time, we are told to keep the meta description to the limit of 160 characters imposed by Google and most other search engines. If you are new to Search Engine Optimization (SEO) implementation techniques, you can refer to SEO For Beginners and you will also note that the keyword should be contained within the 160 characters of the meta description.

As we follow the on-going discussions on this subject, as usual, Google has not quite confirmed what’s the final stand.

So we do some research and carry out our own testing.

A search for the keyword Low Competition Keywords produces the following search results (snippet):

meta description character limit

You can see that the upper search result already captures more than 160 characters and the keyword even falls outside the 160 characters!

I have since updated my SEO plugin which in my case is All-In-One SEO pack and padded the meta description with more elaboration of the article:

meta description character limit

If you are doing this for your existing published articles, do remember to go to Google Webmaster (Google Search Console) and Fetch Google.

There is no absolute confirmation from any authoritative figure in the SEO industry or Google itself though. Google may also have the original intention to lengthen the meta description but they have the prerogative to change their decision later. What should we do then?


What is clear is that the original 160-character limit will not change. What I recommend we can do is ensure our keyword still resides within this 160-character limit. That way, whatever the final direction, we are okay.

At the same time, we go ahead and update our SEO plugin and use the additional meta description characters to provide relevant and compelling additional description.


Desk of Internet Entrepreneur Accelerator Program


what it takes to be an internet entrepreneur

What It Takes To Be An Internet Entrepreneur

Entrepreneurship is defined by Wikipedia as the process of designing, launching and running a new business, which is often initially a small business. The people who create these businesses are called entrepreneurs.

By extension, an internet entrepreneur is someone who designs, launches and runs a business online.

I maintain another blog and I invite you to read the article How To Make Money Online.

Whether it is an online or offline business, you must be providing a solution to solve your customer’s problems. In other words, you must provide a product or service of value to others.

As an entrepreneur, you are sensitive to observe that there could be solutions that you are in a position to provide. We often suggest that a internet business idea stems from your interests, passions or talents, something you really enjoy doing. This is an easier path as you are then turning your passion into a business.

Internet Entrepreneur College has put together a core program Internet Entrepreneur Accelerator Program (IEAP) to help you kick-start your internet business. It is our commitment that you get the right skill-sets and use the right tool sets to plan your business and steer it in the right direction from the beginning.

Equally important is having the right mindset to ensure success. Most likely you will encounter challenges and you may not see sales coming from your internet business come sooner than you expect. After trying out a number of marketing approaches, you may not see the desired traffic and audience. This is quite normal as a part of your learning process and certain degree of patience and perseverance is key to success. A good coach will help you along in a big way.

Having a successful online business is a huge fulfillment and I invite you to embark on the adventure of an internet entrepreneur. I end this article with a video which also summarizes some of the learning outcomes of Internet Entrepreneur Accelerator Program (IEAP).